How Marketers Are Capitalizing on March Madness to Build Cross-Channel Engagement [Infographic]

The whirlwind of basketball games that is March Madness presents a huge opportunity for marketers to expand their cross-channel customer engagement. Check out these stats from last March Madness for tips on scoring big this this year. Last year, a whopping 11.3M average total people viewed the games; it was the highest average viewership in 22 years, according to the fol ...Read the full article