How to Optimise for Instant Answers on Search Engines

When the Google search engine launched in 1998, its biggest rivals were human beings. At a time when web search was primitive, directories determined our dial-up downloads. Today, advanced algorithms know what we want to see before we’ve even finished typing it. For many search terms, the answer is on the results page, or even in the search bar. Search engines have become answer engines.Read the full article