In the age of the algorithm, top Instagram brand Valentino needs to rethink its strategy

Italian fashion house Valentino has put a lot of muscle behind its Instagram account in the past year. And the effort has paid off. Valentino posts more frequently than any other brand, sees more engagement from followers and responds to commenters at a more consistent rate than other high-end brands. As a result, Valentino has earned the spot as the top performing luxury brand on the platform.Read the full article