Is customer service a key to content marketing success?

by Rachel Lindteigen
If you have customers, then yes, customer service is a big key to your content marketing success. If you don’t have (or want) customers, then it probably doesn’t matter. However, I don’t know of many successful businesses without customers, do you? So how does customer service fit into the overall content marketing mix? Why does it matter, and more importantly, what do you n ...Read the full article