Snapchat includes ads in new policy on creating content customized for users

With two little words added to its privacy policy — “including ads” — Snapchat appears ready to compete for bigger digital ad budgets. The messaging and media app updated its policies today, burying them within a major product announcement introducing new video and chat features. The new privacy guidelines outline how Snapchat will be able to use customer data to customize ads going forward.Read the full article