The Case Against Negative and Fear-Based Headlines

by Amanda Durepos
Content marketers everywhere are guilty of purposefully trying to scare the heck out of their readers. “You’re making these mistakes! You’re doing it wrong. You’re wasting time and money. Your competitors are beating you!” At Unbounce, we’re as guilty of fear-mongering as anyone else. Some of our most-shared posts have spooky angles, whether we’re warning readers that they c ...Read the full article