The rise of ‘Micro-Moments’ and how to optimise for ‘near me’ search queries

by Chris Lake
In the past year or so Google has published numerous articles and research around the topic of ‘Micro-Moments’, which it describes as “the new battleground for brands”. Let’s look at a top level overview and then we’ll explore a few ideas around how to optimise one particular micro-moment. So what are ‘micro-moments’, exactly? Google says they are “critical touch points within ...Read the full article