Why Thinx and Casper like subway ads

by Yuyu Chen
Thinx and Casper are two emerging online e-commerce startups that offer very different products: The former woos women with period-proof underwear, while the latter aims to offer the “perfect mattress for everyone.” When it comes to marketing, however, the two share a mutual interest: subway ads. Many New York straphangers are impressed by Thinx’s subway campaigns where one ad ...Read the full article