3 ways to use the “familiarity bias” for maximum B2B engagement

by Matthew Barby
B2B marketing is undergoing a great deal of change, one aspect of which is a dramatic growth in B2B e-commerce, which Frost & Sullivan projects will reach $6.7 trillion in annual revenues by 2020. If you want a piece of that pie, you’ll need a whole lot of engagement. Typically, those in the B2B space prefer to do business with someone they already know, with a company t ...Read the full article