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forbes.com - 45 readers, 10 Tweets - The voice of the customer has always been one of the most powerful concepts in marketing, and today’s social media platforms act as one giant megaphone for that voice. In fact, social media has fundamentally changed the balance of power between customers and brands because it enables peer recommendations to play [...]
huffingtonpost.com - 5 readers - A new debate stirring in the world of social media marketing has to do with the difference between advocates and influencers. Influencers might be celebr...