How Harper’s Bazaar gets its readers to shop

Harper’s Bazaar is confident that its editorial content will inspire its readers to go shopping, so it is beefing up, the online e-commerce store that weds the fashion magazine’s editorial coverage with a full commerce platform. ShopBazaar was launched in 2012 as a way to compile all of the products seen in its parent fashion magazine into one easy-to-shop destination.Read the full article