How Harper’s Bazaar gets its readers to shop

Harper’s Bazaar is confident that its editorial content will inspire its readers to go shopping, so it is beefing up ShopBazaar.com, the online e-commerce store that weds the fashion magazine’s editorial coverage with a full commerce platform. ShopBazaar was launched in 2012 as a way to compile all of the products seen in its parent fashion magazine into one easy-to-shop destination.Read the full article