OTT television joins the world of user profiles in Tru Optik/Experian partnership

It’s ironic that television, the original mass marketing channel, is the last to become a full-fledged citizen of the consumer profile ecosystem spawned by the Net. But, step by step, it is. The most recent example is the announcement this week that over-the-top (OTT) TV measurement firm Tru Optik and marketing data provider Experian Marketing Services are partnering to shar ...Read the full article