Report: Bot Fraud Costs Advertisers $7.2 Billion Worldwide

Bots are a constant thorn in the side of the digital advertising industry. They are becoming more sophisticated, and thus more difficult to track and remove. And with the rampant fraud, advertising online might seem a futile endeavor. A report from the Outdoor Advertising Association of America (OAAA) suggests that it’s time for digital advertisers to get realistic.Read the full article