Salesforce survey: Customer satisfaction is more important to marketers than revenue or customer acquisition

It’s all about customer satisfaction. That approach, which is increasingly becoming an accepted wisdom among digital marketers, is confirmed in Salesforce’s newest “State of Marketing Report,” out today. Thirty-five percent of surveyed marketers cited customer satisfaction as their top success metric, edging out the traditional goals of revenue (33 percent) and customer acq ...Read the full article