Snapchat is testing ads that contain advertorials like listicles

AT&T is using Snapchat’s advertorial-containing ad format to run a listicle of GIFs. Snapchat’s advertising business has only been around for about 17 months, and in that time its ad formats have been pretty basic: 10-second vertical videos slotted between posts in its Live and Local Stories or content in publishers’ Discover channels. That’s changing.Read the full article