The Behavioral, Emotional, and Technological Barriers to Social ROI

Every survey of marketers over the last decade has flagged “Social ROI” as the top challenge. It’s been beat up so much that it’s almost a dirty word (or five words). Yet, after a decade of discussion, only between 12-15% of CMOs can quantify the impact of social on their business. The challenge is understanding the “R” in ROI.Read the full article