‘The right amount of craic’: Inside Jameson’s social strategy

by Tanya Dua
Irish Whiskey has attracted legions of American drinkers in recent years, who prefer its light-bodied sweetness to scotch’s smokiness and the rounder contours of bourbon. Riding that wave is Jameson, the blended Irish whiskey produced by Pernod Ricard. The brand has received shoutouts from Lady Gaga and Rihanna — the former called the whiskey “my long-time boyfriend” and the l ...Read the full article

Introducing Jameson Drinking Buddies

30 Jameson Whiskey barrels. 5 American craft brewers. 1 shared passion for craft. This is Jameson Drinking Buddies. For more exclusive content visit: JamesonNeighborhood.com #DrinkingBuddies Please enjoy Jameson Irish Whiskey® Responsibly