Time for a new model?

by Seth Godin
Human beings are prediction machines. Successful humans skate to where the puck is going to be, predict what's going to happen next, have an inkling of what's to come. We do this by creating models. A really good model is a theory, a testable method for asserting what's going to happen next under certain conditions--and being right. The pundits have models, of course.Read the full article