Twitter Introduces Universal Website Conversions Tag For All Advertisers

by Justin Lafferty
Twitter just made it easier to figure out conversions made on an advertiser’s website. The company today launched the universal website conversions tag, available in addition to Twitter’s single-event conversion tag. Travis Lull, Twitter’s product manager of revenue, elaborated in a very thorough blog post: Previously, you needed to create a new snippet of code for each conv ...Read the full article