Twitter simplifies conversion tracking & audience segmentation with universal tag

by Ginny Marvin
Twitter has finally hopped aboard the universal tracking tag wagon. It’s been in the works for some time, and now the universal website tag is available to all advertisers. Now, instead of having to add a separate code to track each conversion event and build separate tailored audiences, advertisers just need to apply the one tag to the global header in their websites.Read the full article