Using Google Analytics to Understand Your Social and Mobile Audience

by Sharon Hurley Hall
Know your audience. It’s one of the key rules of getting better conversions. These days, knowing your audience isn’t simply about overall web traffic analytics; it means understanding your mobile and social audience too. Here’s why. How Big is the Mobile and Social Audience? In the US alone, according to Pew Research Center: Two-thirds of Americans own a smartphone 15% of Ame ...Read the full article