Winds of Change: Marketers Now Convinced Social Drives ROI (Report)

by Justin Lafferty
Social isn’t just for top-of-the-funnel anymore. The latest Salesforce State of Marketing report, released today, shows that marketers are convinced that social marketing can drive return on investment. An amazing 77 percent of the 3,975 marketers polled by Salesforce said that social can drive ROI (compared with just 31 percent last year).Read the full article