You’re wrong about in-image! Here’s 7 reasons why

by Phil Schraeder, COO and CFO, GumGum Banner blindness, ad blocking, small mobile screens — like it or not, the growing challenges to the online advertising business model are numerous. Meanwhile, quality content isn’t getting any less expensive to produce. So what’s a besieged publisher to do? In-image ads are a good place to start. Here’s why: They’re highly visible.Read the full article