A century of celebrating Mom: smart ad strategies for the mother of all holidays

by John Cosley
In 1914, Woodrow Wilson signed a bill recognizing Mother’s Day as a national holiday. A century later, the holiday has become much more than a celebration of more than 85.4 million mothers. Mother’s Day is now the third-largest retail holiday in the US, with total spending at $21.2 billion, according to the National Retail Federation (NRF). No one likes to skimp on Mom.Read the full article