Ad network AdTheorent can now forecast if you’re likely to visit a physical store after seeing an ad

Advertising, attributes, and attribution, as depicted on the AdTheorent web site Like anything that purports to tell the future, predictive analytics keeps discovering new uses. In marketing, it is used to predict such things as who will become a good customer, what kinds of emails will get the best responses, and more. This week, multi-platform ad network AdTheorent announced another use.Read the full article