AdGooroo releases travel and retail keyword results after Google’s right rail ad change

by Ginny Marvin
AdGooroo has released its second look at the impact of Google eliminating text ads in the right rail on desktop search results. The two analyses — one on retail keywords, another on travel keywords — tell similar stories: a reduction in the number of advertisers competing in the auctions, slight increases in cost-per-click on average, but big swings at the individual keyword level.Read the full article