Considering the nocebo

by Seth Godin
The letter to the co-op board sounds likely enough. The tenant is up in arms because air fresheners and other common household odors are seeping into the writer's apartment, giving him severe migraines. What to do about this chemical onslaught? There's no doubt that these odors are giving the letter writer a debilitating headache, but also little doubt that there isn't a like ...Read the full article