DialogTech: Call Attribution and Conversion Analytics

by Douglas Karr
Before smartphones and mobile devices, when digital marketing was 100 percent desktop, attribution was simpler. A consumer clicked on a company’s ad or email, visited a landing page, and filled out a form to either become a lead or complete a purchase. Marketers could tie that lead or purchase to the correct marketing source and accurately measure return on spend for every campaign and channel.Read the full article