How Lane Bryant motivated Glamour magazine to prioritize its plus-sized readers

Glamour magazine’s first-ever partnership with a retailer will highlight a demographic more often shunned by mainstream fashion media. In teaming with Lane Bryant, the publisher is courting its plus-sized readership, an audience that has been rapidly gaining cache in recent months. Lane Bryant approached Glamour for a multi-level partnership, one that includes a special editio ...Read the full article