‘Indie’ Pureplays Capitalize on Newspaper Turmoil in Big SoCal Markets

by Tom Grubisich
While local newspapers keep struggling to find a balance between their shrinking print base and the under-achieving potential of their digital platforms, independent news pureplays sometimes find their niche virtually under the feet of their much-bigger competitors. This is especially true in large metro markets, where audience loyalty either doesn’t exist or is tested by payw ...Read the full article