Kik me some lipstick: Sephora bets on messaging apps for e-commerce

by Tanya Dua
Need a new lip gloss? Skip the store and download Kik. Sephora became the first beauty brand to make its debut on the messaging app Monday, aiming to drive sales by offering a one-to-one chat experience on mobile. Users will now be able to not only get their beauty product reviews, recommendations and tips instantly, but also make purchases directly on the app.Read the full article