Newspaper Association of America: ‘Digital ad inventory is not even close to infinite’

David Chavern is president and CEO of the Newspaper Association of America One of the great – and completely misguided – tropes of the digital age is that “digital ad inventory is infinite.” The thinking goes that ad inventory in more traditional media is limited by physical space (print) or time (TV and radio), and that this scarcity supports ad values.Read the full article