On Mobile, Logged-In Shoppers Spend 10 Percent More Than Unregistered Guests (Study)

by Justin Lafferty
When you’re shopping on mobile, does it really make a difference if you’re logged in or a guest? A new study from Moovweb of 1.8 million smartphone sessions finds that logged-in shoppers spend 10 percent more than guests, on average. Interestingly enough, the conversion rates for both parties were roughly the same.Read the full article