Refinery29 co-founder explains why its going ‘all-in’ on video

The Internet is eating television. That’s what Refinery29 co-founder Philippe Von Borries concluded about the shift of digital publishers, like Vice, BuzzFeed and now Mashable, migrating to TV. Speaking at the Digiday Publishing Summit in Vail, Colorado yesterday, he said that creating video for television is “one really important marker” in a company’s evolution.Read the full article

View from the Top with Philippe Von Borries | Digiday

"Building ten brands at once is impossible. Building one brand is hard enough." Philippe von Borries, co-founder and co-CEO of Refinery29, shared his insights into the state of publishing onstage at the Digiday Publishing Summit. Hear how Refinery29 creates custom experiences for brands, his ideas on solving the platform dilemma and plans for the publisher's growth. Digiday Publishing Summit - Publishers are dealing with a new world in which control of distribution and monetization is often outside their control. Audiences are migrating to platforms like Facebook, where publishers can find enormous reach. By the same token, monetization is often in control of platforms. For modern publishers, the trick is balancing the power of platforms with the need for publishers to control their future. At the Digiday Publishing Summit in Vail, CO, we will discuss how publishers can regain control of their content and distribution through platform monetization, mobile and video. For more information visit: VISIT us: LIKE us on FACEBOOK: FOLLOW us on TWITTER: FOLLOW our INSTAGRAM: