Salesforce VP: In the age of predictive and self-learning tech, marketing is turning into goal-setting

You don’t have to go very far in the marketing tech space these days to bump into predictive technology that scores future customers, system intelligence that puts unnoticed pieces of data together, or machine learning that recognizes useful patterns in piles of data. More and more, smart marketing tools are generating insights, assisting with or making decisions, and even taking actions.Read the full article