The Atlantic’s verdict on Facebook Instant Articles: ‘Jury’s still out’

by Brian Morrissey
The Atlantic is not merely dipping its toes in Facebook’s Instant Articles program. It was an early partner in it a year ago and configured its content-management system to automatically push all its new content directly to Facebook. “Our strategy is to put 100 percent on Instant Articles,” Kim Lau, vp and gm at The Atlantic, said at the Digiday Publishing Summit in Vail, Colorado.Read the full article

The Atlantic's Kim Lau on Facebook instant Articles | Digiday

Digiday Publishing Summit - Publishers are dealing with a new world in which control of distribution and monetization is often outside their control. Audiences are migrating to platforms like Facebook, where publishers can find enormous reach. By the same token, monetization is often in control of platforms. For modern publishers, the trick is balancing the power of platforms with the need for publishers to control their future. At the Digiday Publishing Summit in Vail, CO, we will discuss how publishers can regain control of their content and distribution through platform monetization, mobile and video. For more information visit: VISIT us: LIKE us on FACEBOOK: FOLLOW us on TWITTER: FOLLOW our INSTAGRAM: