Three Steps to Maximizing ROI in a New Era of Content

Some 78% of CMOs view content as the future of marketing. But how we arrive at that future is already changing: We've learned that the job doesn't end with simply producing content; making sure it performs is critical to driving engagement and reaching target audiences. However, the gap between production and performance is a real pain point for marketers: 86% of B2B markete ...Read the full article