Want real results from social? Start paying.

Social ROI. What does it mean to you? Besides new followers and fans. Besides clicks and shares. Hard cash. A Facebook fan’s value. The cash money associated with a click on Twitter. Maybe it means very little. According to The CMO Survey, 40 percent of CMOs say that social media is underperforming relative to the rest of the organization’s marketing efforts. Just 11.Read the full article