Copyranter: An imagined conversation from inside the McDonald’s tagline bunker

McDonald’s just trademarked “The Simpler The Better” as a possible new tagline. The move was met with much confusion. Late in 2014, it trademarked “Lovin’ Beats Hatin’,” which was met with much derision. One can only imagine what these tagline meetings have been like. So let us imagine, shall we? Here’s an entirely made-up transcript of the latest conversation, probably held ...Read the full article