First-page minimum bids continue to rise in wake of Google desktop SERP changes

by Andy Taylor
We’re just about a month out from Google’s sweeping changes to desktop SERPs, in which text ads were removed entirely from the right-hand rail and the number of text ads appearing above organic results increasingly grew to four, where there used to be three. As we reported a couple of weeks ago, the overall impact of the change hasn’t been dramatic, with at most minimal shif ...Read the full article