From waste to win: watch how a simple change affects AdWords performance

Over the past two years, we’ve audited more than 2,000 AdWords accounts at Disruptive Advertising. I’ve written at length elsewhere about what we learned from all of these audits, but in this article, I want to explain how you can use our conclusions to directly improve account performance. To begin, let’s take a look at where most ad spend goes wrong.Read the full article