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time.com - 20 readers - "Initially we got a dozen people who were really surprised it was poop, but it was just actual poop."
adweek.com - 5 readers - UPDATE: AlmapBBDO informs us that these bottles were not manufactured or distributed. They never made it out of the testing phase.
adweek.com - 3 readers - The branded April Fools' pranks are coming later this week, but Jurys Inn Hotel Group swears this one isn't a joke—well, not an April Fools' joke, anyway. Hate getting out of bed?