How April Fools’ Day Became the Most Creative Day in Marketing

The best April Fools’ Day campaigns are believable—even for an instant—allowing us to suspend disbelief. We know the joke is coming, but we still want to laugh. What started as a few fun, select hoaxes has spread even beyond April 1. Cards Against Humanity famously sent 30,000 people poop for Black Friday. Brands are now basic if they don’t at least make an attempt.Read the full article