How One Small Template Change Led to Greater Customer-centric Content for WeddingWire


Understanding User Behavior: How WeddingWire integrated social and email to increase re-pins 31%

http://www.meclabs.com/training/marketing-summit/marketingsherpa-summit-2016/session-replays The social presence in WeddingWire’s email newsletter had been limited to four social icons at the top of the email template — and no one ever clicked on them. In his Media Center interview, Bart Thornburg, Senior Email Marketing Manager, WeddingWire, will share the key challenge the team had to overcome to increase social sharing in this overall campaign — understanding user behavior. Thornburg will share how the team gained an understanding of their users' email, social and content consumption and engagement habits to give you ideas for your cross-channel email strategy.

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