Inside the startup that’s trying to make the vendor-client relationship smoother

by Shareen Pathak
The vendor-client relationship is often murky. Vendors complain that agencies and brands often take undue advantage of them by asking them to pay for swag, breakfast sandwiches, or Christmas gifts. On the agency side, the complaints are that it’s hard to actually vet vendors before signing them. A new project by a bunch of marketing and agency-side employees is hoping to solve the disconnect.Read the full article