Online Marketing News: MarTec Supergraphic, YouTube goes Live and AdWords’ New Look

Marketing Technology Landscape Supergraphic In one huge supergraphic, lays out key players in advertising and promotion, content and experience, social and relationships, commerce and sales, data, and management. As you can see from the image above, there are a huge amount of service providers in the industry, more than we may have even anticipated as few as five years ago.Read the full article

TopRank Marketing Online News Roundup - April 1, 2016

Join TopRank Marketing team members Tiffani Allen and Josh Nite for an overview of some of this week's top online marketing news stories.

  • Research Shows Marketing Personalization Misses The Mark - 15 readers - This article is by Ernan Roman, president of ERDM, author of VoC Marketing and an expert on CX innovation. Here’s what a leading CMO told me recently when I asked about the quality of their CX and personalization: “We are using new CRM technology to automate old, bad behaviors…not being guided [...]