Oscar de la Renta: ‘Companies should aspire to become heritage brands’

Although many brands have an overarching urge to bend over backwards for the millennial consumer, Oscar de la Renta has different priorities. “We are your grandmother’s fashion brand,” said CEO Alex Bolen during the FACC Luxury Symposium panel Strong Heritage Brands. “We are very happy to have your grandmothers as our customers. They have a lot of money, so our mission is to keep them happy.Read the full article