Platforms, viewability and profitability: Publishers confess their biggest challenges

Publishing today is an exercise in constant adaptation to change, whether it’s figuring out how to distribute on platforms, getting a fair shake from advertisers, or tracking readers across the Web. At the Digiday Publishing Summit in Vail, we asked publishers to write down their biggest challenges. Then we asked a select few of them to elaborate, anonymously. Here’s what they said.Read the full article