Retooling mail optimization: how real-time actions put direct mail back into fashion

Before the evolution of digital, direct marketers relied on physical mail as a rewarding channel to drive customer actions, one that they continue to spend $45 billion on each year in the US. But marketers have made more room for digital as postage rates have increased, the cost of printing has continued to rise and marketing automation has made real-time one-to-one marketing a reality.Read the full article