How One Brand Uses Insanely Useful Content to Help Customers Make Better Decisions

by Clare Mcdermott
With complex decisions to make each year – from adjusting capital expenditures to figuring out the amount and timing of fertilizer applications – farmers must analyze reams of data to keep their operations running profitably. PotashCorp saw an opportunity to provide utility-based content that would not only inform farmers, but also influence mission-critical decision-making.Read the full article