7 Tools to Uncover Customer Needs & Map the Customer Journey to Create Better Experiences

by Ashley Zeckman
Marketers have become increasingly focused on the importance of understanding the customer journey and using data to lead their marketing strategies. Salesforce recently reported that 86% of senior-level marketers say that creating a cohesive customer journey is absolutely critical. However, knowing where to start can be a daunting endeavour.Read the full article